At Wyndham Capital Mortgage, we use a collection of tools that blend an omnichannel approach with intent-based lifecycle marketing with the goal of sending our loan officers the right leads at the right time.
Designed to continuously drive our loan officers with more consistent, higher-quality leads, our marketing wheel is supported by a 30-30-30-10 rule aimed at maximizing earnings for hours worked.
At Wyndham Capital Mortgage (WCM), we use a collection of tools that blend an omnichannel approach with intent-based lifecycle marketing with the goal of sending our loan officers the right leads at the right time.
Our approach to marketing includes:
30% – Digital Marketing
Consider this your own personal marketing team. Their objective is to find you high-quality, single-source leads and promote WCM as the leading Fintech Mortgage Lender. From social media management to website optimization, our marketing team works on your behalf to find your next borrower.
30% – Lead Aggregation
WCM also believes in pay to play. We have partnerships with the best lead generators to consistently bring you high-quality and high-converting leads. Our loan officers aren’t competing with dozens of lenders, and the borrower isn’t inundated with phone calls.
And it’s more than just the leads – it’s also the technology that generates the leads. The robotics behind the scenes communicate with the borrower and walk them through the preliminary process. When the customer is ready to move forward, you receive the lead. This means you begin to personally engage with the borrower at the right moment – when they’re ready.
Our lead aggregation process saves you and the borrower time and frustration. It also simplifies the overall process and increases your earning potential.
30% – Referral
The traditional way to generate leads still has a place at WCM. Between the relationships that you’ve built and nourished and the reputation we’ve developed over the years, referrals are still vital in driving quality leads. To help supplement the network you’ve created, WCM has over 5,000 five-star ratings that validate our service quality and put potential borrowers at ease.
10% – Loan Officers
This is where you come in. These are the personal touches to your business that makes it unique. From responding to emails to attending networking events, our marketing wheel leaves room for your own personalization.
With our perpetual wheel of quality leads combined with tech-focused innovation, WCM loan officers have a head start in filling and working with their pipeline.
And from that very first contact, loan officers are steps ahead of what they would be in the past, with extensive information and pre-approval knowledge in their hands when they make the first contact with the borrowers.
Instead of working to set up a phone call introduction where they have to start with “tell me about yourself..”, our loan officers have crucial data and background information at their fingertips when they reply to the borrower.
Our marketing technology provides:
- Easy-to-use tools designated to build marketing automation journeys based off various fields that display dynamic content
- Access to all fields on the contact level and leverage that data to create custom journeys and segmentation for a more personalized borrower experience
- The ability to build and edit emails, landing pages, and forms
- Intelligent automation that learns the behaviors of our customers without additional reach-outs
- Automated marketing campaigns outside of just email, including SMS, organic social and paid social as well as automated direct mail and dialer strategies
- A data management component that allows us to create custom audiences using 1st, 2nd and 3rd party data
Our platform is leading edge and has the capacity for so much more.
Compared to the 5.2 loans per loan officer industry average.
Setting new company records monthly and annually.
Average cost per loan is 30% below industry averages.
Average turn time in days, vs. industry average of 49 days.